http://www.davidkershenbaum.com Davids Music Pro Opinion Tue, 20 May 2008 15:46:45 +0000 http://backend.userland.com/rss092 en I was clicking around Napster and came across Duffy's new track "Mercy". Wow...it got to me! It didn't have any of the sameness of the hit music of today. It was FRESH and BELIEVABLE. It hit me the way music used to capture me before the sample/ MIDI tracks ... http://www.davidkershenbaum.com/2008/05/20/duffy-pop-music-with-an-attitude/ The process of breaking new artists hasn’t changed in a few decades but now with a new “”e-era” the old models are no longer working, radio isn’t the primary way to break those artists and the majors are in serious trouble with the new game for exposing new music shifting ... http://www.davidkershenbaum.com/2008/02/05/the-ten-most-common-mistakes-new-unsigned-artist-make/ The first step in making a hit record is not to try to hard to make one. You see, I have found that some of the biggest hits have not been predictable, stiff, forced or sometimes even planned. In the heyday when Radio was breaking artists, a 3:30 minute track ... http://www.davidkershenbaum.com/2008/01/06/how-to-make-a-hit-record/ I guess the biggest question that comes to my mind is not "Do You Want To Know How To Get A Record Deal" but instead "Do You Really Want A Record Deal"? In the good 'ol days a deal with a strong major label or national independent label was the ... http://www.davidkershenbaum.com/2008/01/05/how-to-get-a-record-deal/ For decades the major labels were king. There was a narrow pipeline down which content was force fed to hungry music fans. New artists were signed for the most part if they fit creatively into a "tight box". If New Wave was in, in order to get a deal ... http://www.davidkershenbaum.com/2007/11/01/trying-to-make-it-in-the-new-music-business-the-good-and-the-bad-news/ For years the dream of every artist on the planet was to have a "heavy" manager pounding the label for more radio promotion,more tour support, more marketing, retail front space and so on. But today, is having someone like that in your early career stages really necessary? If you are building ... http://www.davidkershenbaum.com/2007/10/12/when-is-the-best-time-to-get-a-manager/ The landscape of music distribution has changed more so far this years than in the previous seven. The majors are losing their grip and the artists are realizing that the money to be made is off of ticket sales. Today it was announced Brent Rezer of Nine Inch Nails, ... http://www.davidkershenbaum.com/2007/10/09/more-artists-to-abandon-their-labels/ There are almost no overnight wonders. No, if you knew the struggles, trials, and disappointments most successful artists have gone through, would you still want to do it? It's a bumpy road at best and to make it you will have to be 110% committed and willing to make your ... http://www.davidkershenbaum.com/2007/10/09/its-going-to-take-a-lot-of-commitment-and-persistance-to-make-it-todays-music-business/ In case you haven't noticed...the old record industry as it we have known it for decades is crumbling. Music stores are closing their doors. Music on the net has completely changed the landscape of the way we discover and acquire music. Since the beginning the power was with ... http://www.davidkershenbaum.com/2007/10/09/labels-may-lose-more-major-artists-after-radiohead/ Have you ever listened to today's music for an hour or two consecutively and felt you were hearing the same sounds and beats over and over again? Now don't get me wrong, I am entertained and amused by clever productions with catchy hooks and concepts. Certainly I would never argue ... http://www.davidkershenbaum.com/2007/10/05/lets-put-humans-back-in-making-records/